Beanworks launched it's own brand CHALO

on 30 March 2016


Many of you might have already seen our new brand CHALO® during one of the past exhibitions as Anuga and Biofach.
Maybe you have even tasted one of our delicious Chai Lattes, Salty Peas or Funky Chuncks? 

In order to ensure a further sustainable growth in the future, we believe that being in direct contact with the consumer is even so important as being in direct contact with farmers and exporters all over the world.
With Beanworks we cover the whole supply chain from the farmer in the country of origin to our stock in Belgium. We have personal relationships with our partners all over the world whom we consider as our friends. We are proud that we have the privilege to bring their high quality products into the European market. Our customers are processors, industrials and packers who bring their own personal touch to the end product and sell it to the end consumer. We are proud to be part of this supply chain and thrive to be the best in our field every day again.
But being in the world of healthfoods & drinks all year round, we had the feeling that we missed something. Of course, the focus of Beanworks has been on healthfoods right from the start: beans, lentils, peas, cereals, rice, superfoods. But we can't influence consumer behaviour, we can't really contribute to a healthier lifestyle. So by creating our own brand we believe that we can make a change. By offering a supply chain from farm to plate we can guarantee the highest quality and full traceability. We really believe that eating healthier makes you a better and happier person!
The second reason why we created CHALO®, is that we are convinced that we can bring a little more funkyness to the healthfood market with our ambitious, creative and young team . CHALO® will be the most funky brand in the market bringing known flavours in a new way to inspire, discover and experience!

We believe CHALO® will also be an added value for our Beanworks customers because we will be able to follow consumer behaviour more closely, advise on new trends and anticipate our sourcing accordingly. And we see new possibilities for increased cooperation with many of our existing customers in the processing and packing industry.

Curious about CHALO® ? Please check out our webiste and social media:

Twitter: @chalocompany